Why should you add a live chat to your website?

01 Oct 2015

Our lives seem to be speeding up – ten years ago we depended on snail mail for business correspondence. Then the email revolution happened and you can pick up messages from your clients wherever you are in the world. Today your clients want an instant answer.

Adding live chat to your website means you are always available to answer any questions that are on your visitors’ minds, during the hours of your choice.   Perhaps they want a little more detail on your payroll services and it doesn’t warrant an entire email. Maybe they are concerned that calling with a question may be chargeable.   You can offer valuable real-time support to your clients with little effort – all you need is a computer and internet connection.

An instant conversation between the website user and firm is a great way to build an initial relationship with a new client. If they receive efficient, useful and friendly answers to their questions, they may prefer your firm over any competitors. Chat conversations can be as formal as you like and are often handier than a telephone call as you can structure any answers you give before sending it to the client.   You can also work on other tasks while the user types their response.   Multi-tasking with different clients has never been easier.

Integrating a live chat function into your website is simple. All you have to do is sign up for an account on websites such as ZopimPureChat and Tawk.to and ask your website team to integrate the code on your website. The option to contact you via live chat isn’t intrusive to your visitors or website; unlike annoying pop-ups on other sites, it can simply be a small box in the bottom corner of your screen.   There are free, simple options available or you can upgrade to a paid option which can include customisation, additional users and much more.

So what is the downside? The only disadvantage to having a live chat integrated into your website is the negative reception clients will receive if the live chat isn’t manned and the client ends up just talking to themselves.   One way to combat this is to get into a routine of signing into the live chat when you arrive at the office in the mornings and to leave it open in the background while you wait for any messages. Do not fear if you do not receive many messages, just having another channel for potential clients to get in contact with you is a great start. One small message could lead to many opportunities.

Want to see a working live chat?  On the bottom right corner of this page you will find our chat function feel free to ask us about our website and marketing products to help your firm stand out from the competition.

If you would like a live chat function added to your website, all you have to do is sign up for an account from your chosen provider and email us to get it implemented onto your site free of charge.

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