16 May 2017
Social media is a proven way of accumulating an audience that is accessible en masse. With millions of consumers using social media, businesses should consider using it as part of their marketing strategy.
What social networks should your business be using?
Twitter, LinkedIn and Facebook are amongst the most effective and influential social networking outlets for businesses. It is vital that you are targeting your clients on the correct social network: research shows that LinkedIn is the most effective platform, and has generated 44% of new leads for B2B marketers. 39% of new leads were gained via Facebook, and another 30% via Twitter. Below you will find some hints and tips that you may find useful when advertising your firm’s services via social media.
Hints and Tips
Targeting posts
Targeting the correct demographic of clients or prospects enables you to reach your core audience directly. The more time invested in tailoring and targeting the content you post to your market, the more your posts will engage with your target audience.
Design your content with mobile devices in mind
When creating visual content for your social media posts, keep in mind that mobile device usage dominates the market: research has indicated that 71% of Twitter users access the site via a mobile device. It is wise to ensure the assets you create for posts are the correct size for each social network.
Tracking your posts
Ensure that you make the most of every penny you place behind a social media post. By making use of Google Analytics, you can gain valuable information by tracking your posts. This information enables you to see which posts have the highest engagement, allowing you to continue to effect successful campaigns.
Increasing your followers
Once your business has implemented paid advertising, you are likely to see a rise in your number of followers. Targeted advertising will increase the awareness and visibility of your firm, allowing you to reach a potentially broader range of prospects.
Interacting with users
Treat social media advertising like any other social media content by responding promptly to users regarding any questions that they may have. Doing so will help to encourage interaction and demonstrate good customer service.
What does the future of social media advertising hold?
In comparison to the more traditional advertising mediums, the growth of social media advertising is likely to be rapid over the next few years. A new concept was recently showcased, centred on what mobile advertising will look like in the future. Futuristic adverts were displayed interactively via a touch screen, allowing consumers to swipe to see a 360-degree rotating product.
LinkedIn
Currently there are 380 million business professionals using LinkedIn. The network is ideal for B2B marketers wishing to generate leads and target professional groups. The ability to target posts allows you to track content, which may potentially lead to higher conversation rates. This could then result in the creation of new business opportunities for you and your firm.
Twitter
Twitter is an excellent network for small businesses that have a limited budget, allowing users to set a daily spend allowance. This is also known as ‘pay-per-click’. Through the use of ‘pay-per-click’, costs are only incurred when users interact with your account or posts by clicking on the promoted tweet. Subsequently, the user must either favourite or re-tweet a post, or follow your account.
Summary
Social media can certainly be a worthwhile and potentially advantageous form of marketing. Furthermore, the relatively low cost of social media advertising allows you to reach a large number of prospects worldwide.
We provide a social media service, which posts daily technical updates to your networks, and which also links to your firm’s website, thereby improving your online presence. This package is available for just £40+VAT per month.
Contact our friendly team to find out how we can help you: please call us on 0800 181 343, or email info@practicetrackonline.co.uk.
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