Refreshing your website: key areas to consider

21 Jan 2019

Your website often acts as the first point of reference for your clients, so taking the time to make it look appealing is essential. There are many reasons why someone may visit your website: maybe they are seeking quality accountancy services or tax advice, or they may have heard good things about your firm and want to find out more. Alternatively, they might be looking to work for you.

Whatever the reason, it is essential to ensure your website provides the best possible user experience. Below we outline some key areas to consider when it comes to improving the look and feel of your own site.

  • Review and update the information on your website
  • Keeping the content on your website up-to-date is crucial. If you have recently made staffing changes or if your firm is able to offer extra services, this should be reflected on your website. Additionally, if your website contains references to future tax rates, these will need to be kept up-to-date.

  • Check that all information displays properly on mobile devices
  • Having a mobile responsive website is vital, as nowadays most people tend to browse sites on their phones and other mobile devices. Being able to read text on your phone, without having to zoom in or make other adjustments, will help to improve user experience. Additionally, becoming mobile responsive may help to boost your Google ranking – for more information, please take a look at our blog post: https://bit.ly/2LAxm5d.

  • Provide specialist services
  • Focusing on a niche area may help your firm to appeal to a wider client base. Whether it be start-ups, high net worth individuals or the construction industry, consider marketing your services to those in specialist industries. Doing so may also help to improve your Search Engine Optimisation (SEO) ranking for clients who are searching specifically for services that fall under your area of expertise.

  • Obtain testimonials from satisfied customers
  • A potential customer has found your website via a search engine, and is wondering if you really are as good as you say. Consider adding client testimonials to your site: these will supply prospective customers with genuine, unbiased reviews of your firm and its services.

  • Keep an eye on your analytics
  • It is important to review site analytics in order to see which sections of your website are proving popular with your clients. Studying analytics is useful if you wish to analyse which pages your clients are viewing – by doing this, you can optimise your content, including your social media posts, in order to reach a wider audience.

  • Check out what your competitors are doing
  • Keeping an eye on your competitors is vital. Take a look at their services – what do they offer that you don't? Taking this into consideration may help you to fine-tune your own offering. Whilst standing out from the crowd is preferable, being too unconventional may deter potential clients. Finding that fine balance between standing out and blending in with others is the key.

  • Review your branding
  • Does your logo and branding reflect your firm's ethos? If your logo is out of date or your fonts look old fashioned, the message that you are sending may not be reflective of the modern and up-to-date business that you are. This may drive potential customers away from your website, so you might want to consider refreshing where necessary.

If you are looking to obtain a new website or refresh your existing one, Practice Track Online supplies a wide range of website packages designed specifically for accountancy firms. For more information, please call 0800 181 343, or email info@practicetrackonline.co.uk.

View more posts from our archive