Is now a good time to review your website and branding?

19 Jun 2020

The global coronavirus (COVID-19) pandemic has meant businesses around the world have had to quickly adapt and change how they operate, from simply having to work remotely, both as a team and with clients, to changing your digital solutions to ensure you can meet your clients' requirements. Making sure your business is the best it can be, not just in the present, but for the future too, is vital.

You may have more time than usual to start looking at the important areas of your marketing, which you wouldn't usually be able to do. So, now could be the best time for you to look at your firm's branding and online presence.

This does not have to be an expensive or exhaustive process, but it is a necessary one that you can tackle now. However, this review could really make the difference in making sure you can thrive.

Your branding is what people will see first, whether that is on your stationery, the logo at your office, or when they visit your website. This is why it's vital that your branding reflects who you are, for example – if you are a modern and progressive firm, your logo and colours should reflect that.

Your website is perhaps the most important part of your business, particularly in the current climate. You should ask yourself some key questions:

Is it fit for purpose?

It is absolutely key that your website is mobile responsive and therefore working across all desktop, mobile and tablet devices. This is a must for your website and more importantly, a must for the experience your current and prospective clients will receive.

You should also look at whether your website caters for the current situation: this includes considering any online portals, or correct contact preferences. For example, do your contact forms go to the right people?

Is it up to date?

Make sure the latest information is on your site: there is nothing worse than seeing a news story or blog post from months or even years ago. Ideally you should have some updates on COVID-19, what it means for your clients and how your firm is helping them.

What is your website saying?

Make sure your website reflects who you are and what you offer. This is also where branding is key, as it may be the deciding factor on whether someone stays to look at your website or takes their business elsewhere.

You may not need to overhaul your branding or your website. It may be the case that you need to fine tune in order to achieve the best possible results moving forward, but now could be the best time to review it all.

Now more than ever, the digital world has never been so important for business and in people's daily lives. First impressions count. Current and prospective clients want to know you are the right firm and people to work with, and that you can work in an ever-changing landscape.

Take a few moments to review what you have, how your firm and brand looks and whether your online offering is fit for purpose. If you are unsure how to tackle it, there are people who can advise or do the work for you.

We have a dedicated team who specialise in creating websites and branding specifically for accountants. We can also advise on how to maximise your digital marketing. Click here to find out more about how we can help with your online presence.

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