Search engine optimisation

We’ll help your prospects to find you in web searches

Practice Track Online provides your firm with a search engine optimisation strategy that will generate genuine, relevant leads for your firm.

We include within all of our websites up to five phrases, free of charge.
Our process involves the following stages:

Initial consultation to select appropriate phrases

We’ll talk to you about your website, your firm, your marketing goals and the kind of prospect you wish to attract. This will enable us to suggest a range of phrases that are both realistic and relevant.

Optimisation

The specific work involved will vary from site to site, but will typically include:

Full analysis of your site using tailored webmaster tools
Adjusting the wording on the site in specific places
Modifying the code behind particular pages
Improving internal linking on your site
Adding relevant external links to ‘authority’ sites
Using social media tools (Twitter, blogs, LinkedIn) and directories to enhance the site’s visibility
Ongoing monitoring of the way that Google and other search engines are traversing the site, and fixes and enhancements made as appropriate
Ongoing analysis to ensure that the site reacts to changes in Google criteria.

Reporting

We provide comprehensive monthly reporting of the positions of your phrases, including:

An overview and summary with positioning of all phrases
Detailed breakdown of phrase or keyword by search engine or phrase
Trend report – showing movement over time and allowing you to track performance.