Search engine optimisation

We’ll help your prospects to find you in web searches

Practice Track Online provides your firm with a search engine optimisation strategy that will generate genuine, relevant leads for your firm.

We include within all of our websites up to five phrases, free of charge.
Our process involves the following stages:


Initial consultation to select appropriate phrases

We’ll talk to you about your website, your firm, your marketing goals and the kind of prospect you wish to attract. This will enable us to suggest a range of phrases that are both realistic and relevant.



The specific work involved will vary from site to site, but will typically include:

  • Full analysis of your site using tailored webmaster tools
  • Adjusting the wording on the site in specific places
  • Modifying the code behind particular pages
  • Improving internal linking on your site
  • Adding relevant external links to ‘authority’ sites
  • Using social media tools (Twitter, blogs, LinkedIn) and directories to enhance the site’s visibility
  • Ongoing monitoring of the way that Google and other search engines are traversing the site, and fixes and enhancements made as appropriate
  • Ongoing analysis to ensure that the site reacts to changes in Google criteria.


We provide comprehensive monthly reporting of the positions of your phrases, including:

  • An overview and summary with positioning of all phrases
  • Detailed breakdown of phrase or keyword by search engine or phrase
  • Trend report – showing movement over time and allowing you to track performance.
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Search Engine Optimisation

Develop an SEO strategy that will generate genuine, relevant leads for your practice.

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Responsive web design

Find out how a responsive design works across desktop, tablet and mobile devices.

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Customer support

Our dedicated team will provide you with the marketing support and guidance you need for your website.

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